But if you’re, I have just returned from a big event which was a large investment by us for you men: the seminar particularly for Directors of Marketing and Digital Marketing Managers in high CVBs. In case you are not interested in dealing together with tourism boards or traveling businesses, now or later on, now’s missive isn’t for you. But it is even more intriguing to observe how your prospective customers are working to address their problems when it’s so, so far off base by the best practices which are second nature to you. I constantly advise visiting conventions where your customers, as opposed to your peers, would be to learn what would be the issues your customers are in fact confronting (rather than what you see to be their issues or just the situations that you would like to pitch them if that’s a pain point for these or never ).

If you’re not interested in working with tourism boards or travel companies, now or in the future, today’s missive is not for you.

However, if you are, I’ve just returned from an event that was a big investment by us for you guys: the conference specifically for Directors of Marketing and Digital Marketing Managers at top CVBs.

I always advise going to conferences where your clients, rather than your peers, are to learn what are the problems your clients are actually facing (rather than what you see to be their problems or simply the things you want to pitch them whether that is a pain point for them or not).

But it’s even more fascinating to see how your potential clients are trying to solve their problems when it is so, so far off base from the best practices that are second nature to you.

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