Backlinks are arguably the backbone of SEO. Even to this day, when SEO has changed quite a bit – thanks to Google’s ever-changing algorithm – it is still a defining factor in any site’s search engine ranking. But the truth is, link building is probably the most challenging and most competitive area of search engine optimization. The most effect links are either relationship-driven or content-based. Both kinds take a lot of time, effort, and resources to make. Don’t worry. In this guide, we’ll show you several high-quality backlink opportunities that can help you build links for free.
The following link building methods are excellent for:
- Driving traffic to your website
- Improving search engine crawling and indexing
- Building high-quality, hard-to-replicate links
- Brand awareness and visibility
- Internal Backlinks
Internal backlinks are links within your site that help users navigate between its different pages. These internal backlinks help because they create a better user experience for your website. They make it easier for your users to browse your site and look for relevant or related pages to the one they are already on. By doing this, you retain your user’s attention and limit their search to your site alone – which is ultimately great for SEO.
- Guest Blogging
Posting on other established sites as a guest can be another excellent way to get yourself not only free backlinks but high-value ones as well. Guest blogging is one technique that can hit several birds with one stone. First, it can generate quality backlinks to your site, especially if it’s done on a high-traffic website. Second, it’s a great way to spread the word about your brand. And third, it gives you the platform to increase your online visibility.
There are plenty of websites like Quora or Yahoo Answers that would let you answer people’s questions or comment on their posts. Take a look at comments for example. More often than not, you would come across comments from other users containing questions related to the blog posts. This is where you should step in. Volunteering relevant information when it is needed can help you build links. You only need to add a backlink to your website tastefully or ask the person to use your link on their site. It’s simple, practical, and free link building
- Fix Broken Links
Another free and simple method to gain backlinks is by replacing broken links on other websites. Broken links are the links that display the 404 error. They exist when a site has been taken down entirely. A lot of the backlinks on the internet are actually broken, and having them on your site is actually harmful to your SEO. Most of the time, if you tell webmasters that you found a broken link on their website, they would return the favor and give you a backlink. You can use Check My Links for Google Chrome. Broken links will then be highlighted in red. When you’re sending emails to webmasters informing them of broken links, make sure to do so in a friendly manner. You can then suggest if they’d be interested in replacing it with a link from your site.
. 5. Use Google+
If your business doesn’t have a Google+ page yet, then you should sign up. Having a Google+ page is another excellent way to get backlinks. And it’s free! All you need is to sign up, add a link to your website on your page, and begin exploring and interacting with other Google+ users. This is a long-term opportunity to build relationships. The more time you spend interacting, communicating and sharing your content, the more likely you’ll generate referrals that can become powerful backlinks to your site. This could increase your SEO index ranking significantly.