The real estate industry in the Philippines has been booming in the past few years which has resulted in more Filipinos now owning their dream properties.
Real estate developers are continually building communities for different market segments to meet the demand of the Filipino people.
There are lots of developments that are happening and with the help of online listings selling properties have become easier.
Online Selling Guide
Digital marketing has been a useful tool that has changed the way marketing is done for the past decade.
Online marketing has played a big part in the evolution of real estate marketing. Here are some tips on how to use online marketing for your real estate projects.
The easiest way to get exposure for your projects is by using Facebook.
The first step is to create your Facebook page. If you are a private seller, broker, agent or developer having an optimized Facebook page will help in selling. Read the guide from Facebook on how you can start making your Facebook business page.
To get leads through Facebook, use Facebook ads. Majority of real estate groups use Facebook ads to get leads.
Facebook has a comprehensive guide on how to launch your Facebook advertising campaign.
You need to post high-quality pictures and engaging posts. People are visual by nature which is why Facebook encourages posting images instead of plain texts to promote an ad. Make sure you have clear and high-quality photos of your project to gain your buyer’s attention.
Videos are even more powerful than still images based on the latest Facebook algorithm update. This means that videos are shown more often on newsfeeds than any other visuals. Take advantage by doing your own video marketing campaign.
Pasting a Youtube link is not encouraged. Please make sure you download the video and upload it to Facebook. Doing this will allow you to promote the video by using Facebook advertising.
For property owners who want to sell, you can look for a social media savvy agent or broker. The traditional marketing approach takes a while longer to produce results.
Real Estate Listing Websites
Another strategy you can use in selling your property online is to use real estate listing websites. These sites offer free listings for property sellers. Many buyers look for properties through these sites as well. Here are the top websites you can use:
These sites have thousands of registered users. You can register an account for free and get your property listed.
For real estate buyers outside of the Philippines you can use the following listing websites:
To get the most out of these listing websites, you need to follow some guidelines:
- Use high-quality images in your posts. Poor images give off a wrong first impression and can make or break your campaign
- Describe the property by giving full details. A clear photo with none of the relevant info is useless. Make an engaging description of your property. Include lot area and size, landmarks, price, number of bedrooms, toilet, and bath, how to get there, materials used, traffic situation in key areas, means of transport, etc.
- Give your complete contact information like cell phone numbers, email address, office numbers, and Facebook profile to give buyers easy access to you for inquiries and questions.
There are sites which allow video postings either from a Youtube link or raw file.
Don’t leave any blank forms when registering your property. Fill up all required information.
Use premium subscriptions so that your listing will appear on the front page of the website. This will give greater exposure and is an effective way of marketing your property quickly.
Put Up Your Own Website
Based on a 2015 survey, 92% of buyers are using the internet as part of the home buying process. This number is expected to grow further as time goes by.
Having your own website is an advantage nowadays, the days of the offline approach to selling real estate is nearly over. The new era of digital marketing is taking its place.
Having a website helps you reach a much wider audience and places you right in front of your target market.
You can create your own brand through your site. Everyone wants to be as unique as possible to gain an advantage over the competition.
Your site will increase in value by adding tools like Mortgage Calculators, Loan Programs, Home Buyer Tips, and other relevant info.
Having a website also attracts the young adults who lean more towards the latest technologies. These people will soon be the primary market for real estate professionals.