SEO has evolved with the times, there are simply old tactics that will not work this 2018. With the many Google updates and algorithm changes, SEO had to adjust and come up with strategies that can get results despite the many changes. SEO optimization still ranks high among online marketing strategies that get results.
There was a time when domain names had to be an exact match to a target keyword that you plan to use for your SEO campaign. This led business to go on a domain name buying frenzy, locking up domains that had relevance to their business.
We take a look at SEO optimization techniques that are updated and are sure to work for 2018.
- Speed Up Your Website
Google has confirmed that website speed is a ranking factor. This new signal when it comes to their search ranking algorithm involves how fast a website responds to a user’s requests.
This is an important step that you need to make with your SEO optimization. No one wants slow loading websites, most users leave sites that take more than 10 seconds to load. Speed is the name of the game when it comes to user experience. A website that responds quickly makes users stay longer and often gets higher conversion rates.
Google penalizes slow websites as opposed to rewarding fast sites. Being the number one search engine on the planet, they want the best experience for their users. It’s safe to say that all users prefer not to engage with slow websites.
- Fix Technical SEO Issues
Your website may be the fastest site out there, but if you have technical SEO issues, getting a high ranking will be a problem.
It is not that difficult to address these issues as one may think. All you need to do is log into your Google search console account. Focus on the crawl errors section, make sure that your DNS, server connectivity, and robots.txt fetch all have green check marks when you look at their current status. If any of them have issues, you need to fix them ASAP. Move on to the crawl errors section to check for the URL errors. Having a handful of errors and 404’s is normal, but if there are hundreds of errors this would need your immediate attention.
- Focus On Keyword Research
High-quality keywords are acquired through good research and having the best tools. Since having the right keywords are one of the pillars in SEO, it would be a good idea to invest in the paid SEO tools and software that can help generate the best keywords for you. SEMrush is one of the top keyword research tools that you can pay for and expect great results. They have a tool that lets you look into your competitor’s keywords and see what works for them. You can either copy or improve on what they are already doing as part of their SEO.
A free technique that you can use is Google Suggest. All you need to do is type in a keyword in the Google search box without pressing the enter key. Google will suggest long-tail keywords that you can use, you can be sure that if a keyword appears as a suggestion by Google, it means that a lot of people are searching for that particular keyword.
- Come Up With Great Content
In the past, all you had to do with content development was coming up with a lot of unique content. This resulted in a lot of bloggers and websites pumping out mediocre content on a regular basis. Amount of content and how often you publish is not a ranking signal anymore. Research has shown that content that is practical and easy to follow are among the top reasons for content to go viral on the internet. Having longer content also outranks the shorter blog posts, which may seem contrary to what people think. There are even suggestions that you should keep posts below 500 words. This does not seem to be the case because the average word count for the top pages on Google is around 1,800 words. Using visual images with your content also makes it more visible than text-only content. Infographics are one of the more attractive tools that you can use when coming up with content for posts.