Do you have a LinkedIn marketing strategy in place to connect with editors and marketing managers in your niche?
Or are you trying to track down a source with a specific set of skills or credentials?
If you just had their email address, it would make things a lot easier. Right?
With an estimated 500 million registered users, LinkedIn makes it easy to find contacts in any niche or industry and make a connection. (If you don’t have a LinkedIn marketing strategy in place as a freelance writer, you should.)
But once you make a connection with a prospect, do you have to rely on the InMail feature inside LinkedIn to pitch a story idea or send a letter of introduction? No.
Or maybe you’ve thought about paying for LinkedIn Premium ($47.99 and up) just to be able to send InMail to people who aren’t in your network yet. There’s a better way.