There is a native American proverb which states that,
“Those who tell stories rule the world.”
We are bombarded with so much information daily. From TVs, mobile phones and computers there is a nonstop stream of content. Our world has turned into a noisy place when it comes to the influx of news and information that a person receives on a regular basis.
There are times when we crave for silence, all we want is to retreat to a quiet place where there are no gadgets, television, and internet.
An average American is exposed to more than 4,000 ads, gets 121 emails, and spends more than 2 hours and 37 minutes surfing the net using their mobile phones.
If you have an important message that you want people to hear, it’s quite challenging to be able to cut through the noise and be heard.
Telling a good story is a great place to start.
The clutter in the communication landscape is difficult to penetrate.
There is one thing that can slice through this seemingly impenetrable barrier: Good stories.
A good story can go beyond time, language and culture and create a connection that is true and authentic.
Stories are known to be 22 times more likely to be recalled than facts alone.
Stories can promote a more in-depth understanding, unite people and build a lasting legacy.
Storytelling can be found at the center of human existence. We are programmed to use this form of communication to connect with those around us.
It does not matter who you are, what color your skin is or where you are from if you have a mastery of this universal language you can inspire people and move them to action.
From a business point of view, storytelling helps you connect with your audience, build credibility and gain sales.
Experts would agree that storytelling is one of the most effective ways of sharing information, although there is a challenge to be set apart and be heard.
If a story engages a listener emotionally, oxytocin and dopamine are released. These brain chemicals are said to increase generosity, empathy, compassion, and trust. Your sensory and motor cortex is activated which helps you interpret information and prepare your body for action.
Great stories connect with the hearts and minds of listeners.
The stories that stand out have a beginning, middle, and end. Your intro should hook the audience, the middle should build trust and confidence, and the climax should involve a turning point or learning moment.
A hero always stands out in a story which is why personal stories are the most effective to affect the hearts and minds of listeners.
Powerful stories have a goal that your hero is trying to achieve. The hero learns something and applies it as a result of experience.
A story without conflict will fall flat. A valid problem that requires a solution will always resonate with your audience.
When you are leading a team, you can use storytelling to teach a lesson or strategy that your group can apply.
Start by sharing your struggles and challenges in the beginning. Transition to your “aha” moment where you realized the lessons learned and the success you experienced after.
When you unite people with your stories that common goal will have a higher chance of being reached.
To become more effective in delivering your story, use the present tense. Include sensory details and use pauses to give space for listeners to process information.
Role-playing is a good tactic as you speak in the voice of each character. Emotions and expressions are effective in painting a picture.
A personal narrative is powerful because it is something that no one can refute. Not everyone will agree with you, and that is a given.
Remember to keep things authentic and truthful. Listeners can smell a fake a mile away. Practice makes perfect so continue to share your stories until you become a master at what you do.
Will writing ever rule the world? If you become a master storyteller then nothing is impossible.